Visit with these Authors as they Sign their Books Onsite!

Deep Medicine: How Artificial Intelligence Can Make Healthcare
Author: Eric Topol
One of America's top doctors reveals how AI will empower physicians and revolutionize patient care Medicine has become inhuman, to disastrous effect. The doctor-patient relationship--the heart of medicine--is broken: doctors are too distracted and overwhelmed to truly connect with their patients, and medical errors and misdiagnoses abound. In Deep Medicine, leading physician Eric Topol reveals how artificial intelligence can help. AI has the potential to transform everything doctors do, from notetaking and medical scans to diagnosis and treatment, greatly cutting down the cost of medicine and reducing human mortality. By freeing physicians from the tasks that interfere with human connection, AI will create space for the real healing that takes place between a doctor who can listen and a patient who needs to be heard.

WE CAN: The Executive Woman's Guide to Career Advancement
Author:  Robin Toft
Becoming an executive is no easy task. Becoming a female executive is something else altogether. How can the ambitious woman excel, advance, and thrive in seemingly male-dominated industries with thousands of years of history working against her? Through her own inspiring journey from employee to powerful female executive, Robin Toft couples the wisdom she gleaned at the boardroom table as an executive with over a decade of experience in executive search as Founder and CEO of the award-winning Toft Group. No matter where you are on your executive journey, Robin Toft will move you to action and empower you as a trusted partner through every aspect of your career advancement. Part manual and part memoir, WE CAN provides the confidence, language, and tools to design and realize the career of your dreams and turn inspiration into action. Land the job, make vertical moves, and secure a seat at the boardroom table—with Robin Toft, WE CAN!

MoneyBall Medicine: Thriving in the New Data-Driven Healthcare Market
Author:  Harry Glorikian
How can a smartwatch help patients with diabetes manage their disease? Why can’t patients find out prices for surgeries and other procedures before they happen? How can researchers speed up the decade-long process of drug development? How will "Precision Medicine" impact patient care outside of cancer? What can doctors, hospitals, and health systems do to ensure they are maximizing high-value care? How can healthcare entrepreneurs find success in this data-driven market?

Commercializing Novel IVDs: A Comprehensive Manual for Success
Author:  Harry Glorikian
Does your company have an idea for a novel biomarker test, but you’re unsure what the market potential will be?    Have you invented a more sensitive test to diagnose a common autoimmune disorder, but you’re unsure of which regulatory pathway to pursue?

The process of developing a successful in vitro diagnostic (IVD) relies on the expertise of a perse group of inpiduals, including the scientists who identify the biomarkers of significance, engineers and assay developers who translate those ideas into a tangible product, and the sales and marketing staff who get the product into the market.

This unique manual will provide an overview of the major components to IVD development, from product conception through commercialization, and important considerations about inpidual aspects of the process including:

• How do I approach the regulatory process?
• How can I plan for market access, and what can I do to make sure my IVD will be reimbursed?

Genomics and Personalized Medicine: What Everyone Needs to Know
Author: Michael Snyder, PhD, Stanford W. Ascherman Professor & Chair, Department of Genetics; Director, Center for Genomics & Personalized Medicine, Stanford University
In 2001 the Human Genome Project succeeded in mapping the DNA of humans. This landmark accomplishment launched the field of genomics, the integrated study of all the genes in the human body and the related biomedical interventions that can be tailored to benefit a person's health. Today genomics, part of a larger movement toward personalized medicine, is poised to revolutionize health care. By cross-referencing an individual's genetic sequence -- their genome -- against known elements of "Big Data," elements of genomics are already being incorporated on a widespread basis, including prenatal disease screening and targeted cancer treatments. With more innovations soon to arrive at the bedside, the promise of the genomics revolution is limitless. This entry in the What Everyone Needs to Know series offers an authoritative resource on the prospects and realities of genomics and personalized medicine. As this science continues to alter traditional medical paradigms, consumers are faced with additional options and more complicated decisions regarding their health care. This book provides the essential information everyone needs.

Book Signing Schedule:

Monday, March 2:

Dr. Eric Topol, MD: 6:10-7:15 pm

Tuesday, March 3:

Robin Toft:
9:40 – 10:40am
1:20 – 2:00pm

Wednesday March 4:

Michael Snyder, PhD: 1:00-1:45 pm

Also including a pre-conference signing with Harry Glorikian. Books will be available onsite or online!